Photo 1 of Première Vision Exhibition in Paris, France

Photo 2 of Première Vision Exhibition in Paris, France

Photo 3 of Première Vision Exhibition in Paris, France

From July 3 to 5, 2023, after meticulous preparation, Lanzhou Sanmao made its inaugural appearance at the Première Vision textile fabric exhibition in Paris, France. Tan Xiaoyi, Deputy Secretary of the Party Committee and General Manager of Sanmao Industrial, led the foreign trade team to participate in this grand event. They competed with outstanding fabrics from around the world, showcasing the confident demeanor of Lanzhou Sanmao, a Chinese textile enterprise, at the prestigious Première Vision exhibition in France.

The 2023 Première Vision Textile Fabric Exhibition in Paris, France, stands as a premier global showcase for apparel raw materials. The exhibition brings together top industry suppliers, covering six major sectors: fabrics, leather, yarns, garment manufacturing, patterns, and accessories. Première Vision's fashion team, through trend analysis and sharing during each edition of the exhibition, along with the presentation of exhibits in the Trend Area, has become a crucial guidepost for the fashion industry each season. It directs professionals to explore new materials and key color trends.

Due to the high professional threshold of the Première Vision exhibition in France, the organizers rigorously examine participating companies based on overall scale, environmental qualifications, reasonable employment practices, design and development teams, new product development over the past two years, and the profile of major clients. The company, having applied for participation since 2011, successfully obtained eligibility in 2019, making it a decade-long journey to sharpen their edge for this prestigious event.

The company attached great importance to the upcoming French exhibition and made extensive preliminary preparations by coordinating relevant departments and the foreign trade sales team well in advance. At this exhibition, Lanzhou Sanmao showcased at Booth E83 in Hall 6, with the theme of “Technology, Fashion, Environmental Protection, and Green,” meticulously designing and arranging the booth to highlight Sanmao’s design philosophy and product quality for the “Paisen” premium collection. The exhibited products precisely targeted the core demands of the European and American markets, with a focus on introducing two new products, namely “Wool-Polyester Elastic” for the mainstream European and American suit market and the essential “High-End Full Wool” for premium brands. These offerings garnered widespread favor from visiting clients, further consolidating and expanding the overseas market. Additionally, in the trend exhibition area, the company prepared 22 samples of trendy fabrics, attracting numerous clients who approached the booth for negotiations based on these fabric samples. Over the three-day exhibition, renowned brands such as John Lewis and Michael Kors, along with more than 40 new and existing clients from around the world, visited the Sanmao booth for discussions and exchanges. The company secured intended orders for 13,000 meters, achieving a fruitful outcome.

The company, having obtained approval for exhibition participation and successfully organizing a delegation, strategically implements an “going global”initiative. This initiative injects positive momentum into the textile industry, aligning with the “dual circulation” strategy. By integrating into economic globalization and engaging in international operations, the company aims to enhance its favorable position within the global economic system. This endeavor is pivotal in promoting the upgrading and optimization of the company's industrial structure, paving the way for preferred routes. Simultaneously, it represents a crucial step for the company in strengthening its brand, innovating business models, and enhancing independent innovation capabilities, marking a significant move towards establishing itself as a distinctive brand in the industry.

During the exhibition, the convergence of upstream and downstream resources from diverse international markets delineates the market trends for the upcoming season. The Première Vision exhibition in France has positioned sustainability as its new focus and the core standard for exhibited products. Therefore, it is imperative for us to closely align with industry trends, persist in delving deep into the fabric and textile apparel sector, and diligently shoulder the social responsibility of the company. This commitment aims to make a meaningful contribution to humanity’s sustainable development.