To strengthen communication between the company headquarters and the marketing system, ensuring full promotion and integration of new products in the market, Lanzhou Sanmao held a 2025 Spring&Summer New Product Launch Meeting in the 410 conference room on the morning of February 22. Wang Linian, the Deputy General Manager of the company, along with heads of the Marketing Service Department, regional managers and sales representatives from the marketing system, and leaders and designers from the Product Design Center, attended the meeting.

During the meeting, designers from the Product Design Center provided a detailed explanation to the marketing personnel about the development of the company’s 2025 spring&summer new products. They covered various aspects including the inspiration behind the 2025 spring&summer collection, trends in popular colors, the application of new fibers and special features, development plans, and product specifications. Additionally, they showcased the new look of the products using FIFO PowerPoint Presentation.

The company’s new product development work steadfastly adheres to the concept of sustainable development. In enhancing product quality, it accelerates the application of bio-based, functional, and recyclable fibers, taps into fashion trends, closely follows customer demands, and continuously strengthens the research and development of premium wool products that are greener, more technological, and smarter. This enhances the market competitiveness of the company’s products and provides strong support for the company’s product marketing efforts.

The meeting emphasized that the company’s product development team and marketing system need to enhance their collaboration, providing solid technical support for the marketing system in the promotion of new products. Product prototyping should integrate company resources, focus on cost savings, and accurately meet customer needs to enhance the success rate of prototype approval and order fulfillmen. This is to ensure the achievement of the company’s overall profit increase target for 2024.