People visit the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 18, 2024.  (Xinhua/Lin Shanchuan)

The 4th China Cross-border E-commerce Trade Fair kicked off in Fuzhou, southeast China's Fujian Province, on Monday, attracting more than 30 cross-border e-commerce platforms worldwide and over 1,500 exhibitors across China.

People visit the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 18, 2024.  (Xinhua/Lin Shanchuan)

People visit the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 18, 2024.  (Xinhua/Lin Shanchuan)

People visit the booth of TikTok Shop at the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 18, 2024.  (Xinhua/Lin Shanchuan)

This photo taken on March 18, 2024 shows a forum of the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province. (Xinhua/Lin Shanchuan)

People watch Indonesian Internet influencers selling products via livestreaming at the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 18, 2024.  (Xinhua/Lin Shanchuan) 

An exhibitor talks with a visitor at the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 18, 2024.  (Xinhua/Lin Shanchuan)