Since the beginning of this year, the Provincial Department of Culture and Tourism has adhered to the "Attracting Large Enterprises, Influential Players, and Industry Leaders" initiative, prioritizing projects, promoting investment, expanding capital inflows, and boosting growth drivers. The cultural and tourism industry has seen positive development, with an increasingly prominent multiplier effect, successfully meeting over half of the annual targets. A Gansu Provincial Department of Culture and Tourism official recently addressed media inquiries regarding the specific achievements made in the cultural and tourism sector.

Q:What progress has been made in advancing projects to stabilize growth?

A:Our province has closely aligned with policy directives and investment priorities, planning and reserving over 1,000 key cultural and tourism projects, including Yongjing County’s Yellow River Basin ecological conservation and cultural-tourism integration initiative, while accelerating the implementation of projects such as the Wuwei Gulang Low-Altitude Flight Tourism Demonstration Base. In the first half of the year, 642 key cultural and tourism projects were implemented across the province, with actual investment reaching 11.285 billion yuan, up 15.55% year-on-year.

Q:What results have been achieved in attracting investment and boosting capital inflows?

A:We have formulated investment promotion plans, established investment catalogs, and organized 550 investment promotion events in regions including Guangdong, Jiangsu, Fujian, and Shanghai, resulting in 301 signed projects worth 43.15 billion yuan, representing an 83.3% year-on-year increase.

Q:What achievements have been made in strengthening the health and wellness industry chain?

A:We formulated key guidelines for the chain leader system in the cultural-tourism-health industry, prioritized 284 key projects, and achieved actual investment of 5.189 billion yuan in the first half of the year. Three new chain-leading enterprises were added to the cultural-tourism-health industry.

Q:What accomplishments have been attained in fostering integrated market development?

A:We convened a conference on integrated cultural and tourism development, prepared the Financial Support for High-Quality Tourism Development Conference, and conducted credit facilitation activities. The "Three-Year Doubling Plan" for cultural and tourism enterprises was launched with tiered cultivation mechanisms, adding over 200 new above-scale enterprises in the first half of the year. Two enterprises and four projects were designated as National Cultural Export Key Enterprises and Key Projects. The provincial cultural and creative product design competition was held, guiding the establishment of "Lucky Gansu · Cultural Innovation Experience Stores," with cultural and creative product sales reaching 210 million yuan, up 23.5% year-on-year.

Q:What coordinated efforts have been undertaken to stimulate consumption?

A:We launched the 2025 Cultural and Tourism Theme Consumption Campaign "Public Welfare, Shared Quality Living", coordinating with prefectures and cities to organize 280+ thematic activities such as "Yellow River Capital: Health & Summer Retreat" and "Grand Kongtong: Magnificent Pingliang", totaling 2,300+ sessions. Collaborative initiatives with Sinopec Gansu Petroleum Branch and Gansu Cultural and Tourism Industry Group introduced inclusive measures like "Cultural-Tourism Annual Pass: Explore Longyuan" and "Petrochemical Partnership: Discover Gansu with Benefits". The Annual Pass program now boasts 1,200+ partnering merchants, driving 200 million yuan in ancillary service consumption.