Recently, the "2025 Mass Cultural Brand Development Conference," guided by the National Public Culture Development Center of the Ministry of Culture and Tourism and organized by the China Mass Culture Association, was held in Sanya, Hainan Province. The conference focused on innovative practices and development trends in mass cultural brand building, showcased achievements in China's cultural brand innovation, and summarized and promoted new experiences, highlights, and visions for advancing cultural brand development.

During the conference, the "2025 National Public Cultural Brand Innovation Cases" were officially unveiled, with three exemplary projects from Gansu Province recognized: Tianshui City's Qin'an County Peach Blossom Festival — selected in the "Cultural-Tourism Integrated IP" category; Jiuquan City's Subei Mongolian Autonomous County Cultural Center initiative "Revitalizing Intangible Heritage to Elevate Cultural Tourism" — listed under "Exemplary Cultural Spaces"; Zhangye City's Gaotai County Cultural Center program "Public Engagement Drives Community Stage Vitalization" — included in the "Culture for Better Livelihoods" cohort.

The three selected cases fully demonstrate the new initiatives, models, and achievements of cultural centers across Gansu in vigorously developing cultural undertakings, adhering to cultural benefit programs, implementing quality improvement and efficiency enhancement actions for public cultural services, innovatively leading public cultural work through high-quality development, cultivating public cultural brands, promoting the direct delivery of high-quality cultural resources to grassroots communities, and continuously increasing the awareness, participation, and satisfaction rates of public cultural services. These have become widely acclaimed and replicable Gansu experiences.