The "Charming Gansu, Beautiful Longyuan" 2026 Gansu Cultural Tourism Consumption Promotion Campaign was officially launched on the morning of January 8.

This campaign aims to further enrich consumption-friendly measures, stimulate diverse consumer demands, and drive the growth and transformation of Gansu's cultural tourism market. Leveraging the advantages of the UnionPay payment network and big data, it seeks to deepen public benefits in cultural tourism through multiple initiatives such as cultural tourism consumption vouchers and spend-and-save offers. These efforts will provide consumers with more affordable and convenient cultural tourism experiences while helping tourism enterprises expand their customer base and improve operational efficiency. Ultimately, the campaign aims to continuously enhance the influence of Gansu's cultural tourism brand, transform the province's resource advantages in this sector into economic gains, and accelerate Gansu's development into a leading tourism destination with both domestic and international appeal.