Reporters recently learned from the Gansu Provincial Department of Commerce that in 2026, Gansu Province will organize a consumption promotion campaign that runs throughout the year, covers all regions, and encourages participation from all citizens. By strengthening coordination between the province, cities, and counties, deepening cooperation among the government, banks, and enterprises, and promoting the integration of "culture, tourism, sports, health, exhibitions, and commerce," the campaign aims to provide solid support for the sustained and healthy development of the province's economy. Regarding the specific implementation plan for the consumption promotion activities, relevant officials from the Gansu Provincial Department of Commerce responded to reporters' questions.

Question: What activities will be carried out in the first quarter of 2026?

Answer: In the first quarter of 2026, the "Spring Renewal & Digital Shopping Season" will be organized. This initiative focuses on integrating traditional festivals with emerging business models to stimulate spring consumption potential. Activities will include the "Online New Year Shopping Festival," exhibitions and sales of "Ganwei" agricultural products, and holiday dining promotions, creating an integrated online and offline "one-stop" New Year shopping experience. Additionally, campaigns to promote the replacement of old cars, home appliances, and other major consumer goods will be launched, along with efforts to bring green and smart home appliances to rural areas. A province-wide invoice lottery activity will also be organized to reward consumer spending through lucky draws. Furthermore, winter sports events and a "Winter Carnival" will be held.

Question: What activities are planned for the second quarter?

Answer: In the second quarter, the "Summer Delight & Green Finance Consumption Season" will be launched. Centered on financial empowerment and summer consumption, this initiative will collaborate with financial institutions to introduce preferential policies such as interest-free installment plans and instant subsidies in key sectors including automobiles, home appliances, home furnishings, and cultural tourism. A series of activities titled "Finance Boosts Consumption: Renewal Benefits for All" will be organized. Aligned with holidays such as Qingming Festival and Labor Day, the "Leisurely Travel in Gansu · Holiday Shopping" campaign will be rolled out, accompanied by promotions for green and smart home appliances, the "Driving Across Gansu" auto exhibition, and the "Gansu Cuisine · Savor the Summer" dining event to diversify consumption scenarios. Additionally, enterprises from our province will be organized to participate in the 6th China International Consumer Products Expo, facilitating the expansion of "Ganwei" products beyond Gansu and into international markets.

Question: The third quarter is when Gansu has the best weather and the highest number of tourists. What activities are planned to leverage this?

Answer: As you mentioned, starting from the third quarter, Gansu will enter its golden tourism season. The consumption promotion activities will be tailored to this characteristic, with corresponding initiatives launched for the third and fourth quarters. These will be the "Golden Autumn Charm·Quality Experience Consumption Season" and the "Warm Winter &Ice Snow·Consumer Benefits Shopping Season," respectively. The "Golden Autumn Charm·Quality Experience Consumption Season" aims to boost both goods consumption and service consumption by leveraging the comprehensive spillover effects of major exhibitions and events. With key drivers such as the Provincial Games, the Lanzhou Investment and Trade Fair, and the China International Fair for Trade in Services, it seeks to enhance the quality and efficiency of service consumption while expanding the channels and markets for "Gansu-branded" products. On the other hand, the "Warm Winter&Ice Snow·Consumer Benefits Shopping Season" focuses on integrating ice-snow features with public well-being to create a diversified "ice-snow+" consumption system. By leveraging the province’s winter sports events and hot spring wellness resources, bundled products such as "ice-snow + hot spring + accommodation + dining" will be introduced, along with activities like "Warm Winter Wellness & Hot Spring Holidays." Additionally, initiatives such as "Winter Home Appliance Benefits" and "Household Service Enhancement" will be organized to meet the winter living and festive needs of residents. Complementing these, special exhibitions like "Ice-Snow Silk Road·New Year Goods Fair" and promotional campaigns like "Digital New Year Flavors · Online Consumption" will be held to drive the integrated online and offline sales of "Ganwei" agricultural products, time-honored brands, and intangible cultural heritage products. Furthermore, the platform of the 9th China International Import Expo will be utilized to introduce high-quality imported goods, enriching the supply in the winter market.