During the Spring Festival, the consumer market in Lanzhou was highly active. Since the launch of the "Spring Shopping Spree · Enjoy Discounts in Golden City" rewarded invoice campaign on February 13, the enthusiasm for the event has quickly spread across the city. Major commercial areas and merchants, such as Guofang Center, have actively participated, while citizens' consumption enthusiasm continues to rise. Small invoices have become a new engine driving the city's consumer market. Recently, a relevant official from the Lanzhou Municipal Bureau of Commerce accepted an exclusive interview with reporters regarding the progress of the rewarded invoice campaign.

Q: How much funding is allocated for this rewarded invoice campaign, and which consumption sectors are covered? What models does the campaign adopt?

A: As one of the first pilot cities in China to implement rewarded invoices, Lanzhou has dedicated 180 million yuan in special pilot funds for this initiative. All funds are earmarked exclusively for consumer rewards, ensuring precise coverage across eight key livelihood sectors such as retail, catering, accommodation, and culture and arts. The campaign comprehensively integrates into citizens' daily life scenarios—including clothing, food, housing, and transportation—ensuring consumer benefits directly materialize across all aspects of everyday spending.

This campaign adopts a dual incentive model of "frequent small rewards + major prizes for traffic attraction": The daily "Instant Reward" lottery offers prizes ranging from 1.11 to 99.99 yuan, requiring invoice amounts of 100 yuan or more for participation. With instant drawing and awarding, even "small consumption" can yield full "small surprises". The weekly "Leading the Pack" scheduled lottery takes place at 20:00 every Sunday, with a maximum single prize of 800 yuan, requiring invoice amounts of 1,000 yuan or more for participation. Weekly draws frequently yield major prizes, allowing "major consumption" to carry substantial "major expectations". Meanwhile, the campaign will launch special "Holiday Bonus" activities during important holidays such as Labor Day and Dragon Boat Festival, dynamically increasing prize amounts and winning probabilities. By leveraging holiday consumption peaks to further release consumption potential, precisely targeted policies will boost the entire consumer market. The livelihood benefits of "small invoices" will gather the "great vitality" of urban consumption.

Q：Are merchants and consumers showing strong enthusiasm for participating in this campaign?

A：The successful implementation of the campaign relies heavily on the active response from merchants across the city, with Guofang Center being one of them. At the entrance of Guofang Center, a large electronic screen continuously plays the promotional video for Lanzhou’s "Spring Shopping Spree · Enjoy Discounts in Golden City" rewarded invoice campaign, attracting passersby to stop, watch, and scan the QR code to learn more. Since the campaign began, the mall has required all staff to proactively guide customers to issue invoices. From retail counters to dining areas, actively issuing invoices and participating in the lottery has become a shared understanding between merchants and customers.

The enthusiastic participation of residents has added warmth to this consumer benefit initiative. For example, Ms. Chen, a local resident, recently made a purchase at another shopping center and, guided by staff, issued an electronic invoice and uploaded it to the "Little Surprises in Lanzhou" mini-program. She won the daily instant prize of 99.99 yuan. “I bought less than 200 yuan worth of items, casually issued the invoice, and was pleasantly surprised to win. The process was very simple, and the prize money went directly into my WeChat wallet, which can also be withdrawn to a bank card—very convenient.” Such lucky moments occur daily across various consumption scenarios in Lanzhou.

Q: How are the prizes for this campaign distributed? How is the distribution made safe and efficient?

A: Behind this consumption boom is the efficient digital support of the "Little Surprises in Lanzhou" mini-program. According to the platform, the "Little Surprises in Lanzhou" platform has completed the information entry for eight major industries and 320,000 qualified merchants (including enterprises and individual businesses), covering major commercial districts in the four main urban areas. After completing real-name verification, citizens can upload the digital electronic invoices (digital invoices) issued by merchants to the platform. After verification that they meet the lottery conditions (the invoice issuer is a local Lanzhou taxpayer, and the invoice number starts with "2662"), they can participate in the lottery.

Q: How are prizes distributed in this campaign, and how is the distribution ensured to be secure and efficient?

A: To maintain market order and safeguard fiscal funds, the campaign organizers strictly prohibit any form of misconduct, including fraudulent transactions, malicious invoice voids, or false invoicing for prize claims. Any detected irregularities will result in immediate disqualification, recovery of prizes, and inclusion of the violation in the credit system. Cases involving serious violations will be referred to the relevant authorities according to law.

All merchants in the city that are legally registered and capable of issuing compliant electronic invoices are eligible to participate free of charge. Relevant departments will streamline the registration process and provide dedicated guidance to help merchants leverage the campaign to improve their business performance.

Through multi-party collaboration involving policy guidance, technical support, merchant coordination, and citizen participation, Lanzhou’s rewarded invoice campaign ensures precise delivery of consumer benefits. It not only provides tangible rewards for residents but also effectively stimulates market vitality, helping the city’s consumer market to sustain its growth momentum and maintain stable operational improvement.