A customer takes pictures of Honor's newly-launched product Magic6 Pro during a product launch event in Istanbul, Türkiye, April 18, 2024. (Photo by Safar Rajabov/Xinhua)

Chinese smart device manufacturer Honor on Thursday unveiled its latest mobile phone to Turkish consumers during a launch event held in Istanbul, the financial and cultural hub of Türkiye.

With its good performance, camera features, and a sleek design, the Honor Magic6 Pro is slated to hit store shelves on April 30. Online orders are already available on Türkiye's e-shopping platforms.

Liu Jun, president of Honor Eurasia Multi-Country Region, said at the event that he firmly believed that the model, priced at 59,999 Turkish liras (1,845 U.S. dollars), will provide consumers with fine innovation and premium experience.

He also expressed confidence that the model would "make a very solid step in the Turkish market's high-end segment."

Established in 2013, Honor is a prominent player in the global smart device market, offering services to customers in more than 100 markets worldwide.

This photo taken on April 18, 2024 shows the launch event of Honor's Magic6 Pro in Istanbul, Türkiye. (Photo by Safar Rajabov/Xinhua)