People attend the 2024 World Brand Moganshan Conference in Deqing County, east China's Zhejiang Province, May 11, 2024. (Xinhua/Weng Xinyang)

The 2024 World Brand Moganshan Conference opened Saturday in Deqing, east China's Zhejiang Province, drawing more than 4,000 participants from around the world.

Speaking at the event, Lyu Yansong, editor-in-chief of Xinhua News Agency, said that strengthening brand building is an important way to meet people's needs for a better life. In today's world, brands have also become important bonds for promoting international exchanges and cooperation.

Xinhua will tell more stories about brands to audiences at home and abroad and provide high-quality professional services and decision-making reference support for brand building in China and the world, Lyu said.

The conference is being co-hosted by Xinhua's brand work office and the website of China National Brand.

Lian Yimin, chairman of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, said in his speech that Zhejiang will vigorously improve quality and cultivate brands, and strive to promote "Made in Zhejiang" and move up the value chain.

Gao Dekang, chairman and president of Bosideng Group, a popular Chinese down jacket manufacturer, said at the conference that their secret to going overseas is the integration of design featuring Eastern and Western cultures and the technological functions, thereby showing the strength and creativity of this Chinese brand.

Two years ago, Bosideng relaunched a flagship store in London as part of its renewed efforts to expand overseas. On the opening day, a long queue of customers lined up outside the Bosideng store -- a sign of recognition and trust.

Bosideng is one of the Chinese consumer goods brands that have expanded abroad over the years.

"Go overseas, or you're out." In recent years, this view has been echoed and become a consensus among Chinese companies. The result is that more Chinese companies are optimizing their products and improving their competitiveness in efforts to tap overseas markets.

Data shows that in the past 10 years, the number of Chinese brands on the World's 500 Most Influential Brands list has risen from 29 to 48, a sign of the growing global reputation, influence and awareness of Chinese brands.

"China is now progressing to more and more complex, high-value products," said Joe Weinman, founder of Cloudonomics and a 5G and digital transformation strategist. "If you look at 5G technology and beyond, China has been like the major innovator and research force in extreme high technology."