In recent years, Gansu has integrated agricultural supply-side structural reforms and promoted high-quality agricultural development, making concerted efforts to establish a provincial public brand for "Ganwei" agricultural products. The "Ganwei" agricultural product brand has gained recognition from an increasing number of domestic and international businesses and markets. Following this year's Spring Festival, the popularity of "Ganwei" agricultural products such as Gangu chili peppers and Dingxi wide noodles soared once again, attracting attention on social media. What exactly are "Ganwei" agricultural products? What are their advantages? To explore these questions, our reporter recently interviewed officials from the Gansu Provincial Department of Agriculture and Rural Affairs.

Question: What are "Ganwei" agricultural products?

Answer: "Ganwei" agricultural products refer to specialty agricultural products produced within the jurisdiction of Gansu Province, relying on green standardized bases. These products are supported by a quality evaluation system, origin environment monitoring system, and quality safety traceability system. They possess unique advantages such as a rich historical and cultural background, distinctive natural ecological conditions, excellent production environment, and characteristics of green and organic qualities. They are collectively known as Gansu's specialty agricultural products characterized by green, standardized, high-quality, and traceable features.

Question: What does "Ganwei" signify?

Answer: "Ganwei" carries rich connotations:

1.Firstly, "Gan" represents Gansu, indicating that these are agricultural products from Gansu Province.

2.Secondly, "Gan" also means sweet, suggesting a delicious and sweet taste.

3.In traditional Chinese medicine, "Gan" implies nourishing, harmonizing, and alleviating urgency, symbolizing the health benefits of Gansu agricultural products.

4.Gansu experiences significant temperature differences between day and night, leading to the accumulation of dry matter in agricultural products; the sound of "Gan" is phonetically similar to "dry" ("Gan").

5."Ganwei" is also a genuine and authentic term, emphasizing that Gansu agricultural products are genuine and have a rich flavor.

Question: What is the significance of the "Ganwei" agricultural product brand?

Answer: The "Ganwei" agricultural product brand refers to a regional public brand developed based on the in-depth exploration of Gansu's agricultural traditional culture, agricultural resource advantages, and a systematic summary of the quality characteristics and production features of Gansu agricultural products. It aims to accelerate the cultivation of modern Silk Road cold and drought-resistant agriculture in Gansu. This brand encompasses Gansu's specialty agricultural products and serves as an open and inclusive shared platform that provides value-added services for high-quality agricultural products in the province.

The "Ganwei" agricultural product brand, regional public brand, and enterprise trademark (product) brands mutually recognize and promote each other. They support one another, coexist inclusively, share and create together, empower each other, and develop collectively.

  A dazzling array of "Ganwei" agricultural products

Question: What makes "Ganwei" agricultural products unique?

Answer: "Ganwei" agricultural products are unique in their own way. Gansu Province has a significant variation in altitude, ranging from 550 to 5547 meters, which results in a diverse climate ranging from subtropical monsoon to plateau cold. These unique natural resource endowments have nurtured exclusive varieties such as Tianzhu white-haired cattle, Longnan olive oil, and Lanzhou lily, which possess distinctive flavors and high-quality characteristics.

Question: What makes "Ganwei" agricultural products "especially special"?

Answer: "Ganwei" agricultural products are exceptionally unique. Gansu Province boasts diverse topography and landforms, encompassing nearly all types except for oceans and reefs. This distinctive geographical environment has fostered highly unique agricultural products such as Dingxi potatoes, Minxian Angelica sinensis (Danggui), and Wenxian red sorghum, each celebrated for its exceptional qualities and characteristics.

Question: What does "good among the best" mean for "Ganwei" agricultural products?

Answer: "Ganwei" agricultural products excel in being "good among the best". Gansu Province is renowned as an optimal region for fresh-eating apples, producing exquisite varieties such as Jingning apples, Tianshui Huanuo apples, Qingyang apples, and Lixian apples, known for their beautiful appearance, crisp and refreshing taste, and pure color. Additionally, Qin'an peaches and Minqin melons are also of excellent quality, boasting superb flavor, aroma, and appearance.

Question: What does "off-season leader" mean for "Ganwei" agricultural products?

Answer: "Ganwei" agricultural products excel as "off-season leaders". Gansu Province is a crucial national production base for high-altitude summer vegetables. Its high altitude, ample sunlight, large temperature variations, and minimal pest and disease pressures allow for reduced use of fertilizers and pesticides. Products like Lanzhou high-altitude summer vegetables, Gobi facility vegetables, and Wushan garlic chives are launched out of season, earning widespread acclaim from consumers in major terminal markets such as the Yangtze River Delta and the Pearl River Delta.

"Ganwei" agricultural products going global

Question: How can "Ganwei" agricultural products be exported abroad?

Answer: The Provincial Committee's Economic Work Conference has clearly outlined the strategy of empowering economic development through the growth of advantageous industries. There is a strong emphasis on promoting agriculture towards distinctive development and deep processing. By applying industrial thinking to agricultural planning and focusing on comprehensive production strategies—from agricultural products to food processing and livestock production to meat processing—the goal is to enhance the competitiveness of the "Ganwei" brand. This strategic approach sets the direction for guiding the future exportation of "Ganwei" agricultural products abroad.

The development of branded agriculture is not only a core task in advancing agricultural and rural modernization in the new development stage but also an essential measure and requirement for comprehensively building a socialist modernized country. The regional public brand of "Ganwei" specialty agricultural products has been featured in public service advertisements on CCTV, showcasing each unique "Ganwei" agricultural product hidden deep in the mountains and gaining favor among domestic and international consumers.

In recent years, Gansu has vigorously developed modern Silk Road cold and drought-resistant agriculture, establishing six distinctive advantageous industries focusing on "cattle, sheep, vegetables, fruits, potatoes, and medicinal herbs". It has gradually built a broad framework for the "Ganwei" brand system with the principles of "government promotion, departmental coordination, enterprise initiative, and societal promotion". This effort continuously expands the reach of "Ganwei" beyond the province and towards the world.