In recent years, Gansu Province has thoroughly implemented the important directives of General Secretary Xi Jinping on ecological protection and high-quality development in the Yellow River Basin, as well as comprehensively advanced the spirit of the symposium on promoting ecological conservation and high-quality development across the Yellow River Basin. The province has prioritized strengthening research and interpretation of Yellow River culture, revitalizing cultural heritage utilization, and enhancing cultural exchanges. Efforts have been made to preserve the cultural roots of the Yellow River, narrate Gansu's Yellow River stories in the new era, and collectively elevate the protection, inheritance, and promotion of Yellow River culture. This has laid the foundation for building an internationally influential Yellow River cultural tourism belt. In 2024, Gansu Province welcomed 451 million tourist visits, generating tourism revenue of 345.2 billion yuan, representing increases of 20.6% and 28.8% respectively compared to 2019.

Adhere to the principle of balancing strategic guidance with specialized research, and build a new policy support system for the Yellow River culture.

Gansu Province has intensified research on Yellow River culture by promoting the establishment of academic institutions such as the Yellow River National Cultural Park Research Institute at Lanzhou University and the Linxia Research Base of Majiayao Culture Research Association. The province has enacted and implemented key regulations including the "Gansu Provincial Intangible Cultural Heritage Regulations", "Gansu Provincial Red Culture Resources Protection and Inheritance Regulations", and "Gansu Provincial Long Opera Protection and Inheritance Regulations". Significant research projects like "Study on the Protection, Inheritance and Promotion of Yellow River Culture in Gansu" have been completed. The provincial government has issued guiding documents such as the "Yellow River Culture Protection and Inheritance Development Plan of Gansu", "Yellow River Cultural Heritage Protection and Utilization Plan of Gansu", and "Implementation Plan for Building an Internationally Influential Yellow River Cultural Tourism Belt in Gansu Section". These systematic efforts have formed a comprehensive theoretical and practical framework for high-quality advancement in Yellow River culture preservation, inheritance, and promotion.

Adhere to the principle of giving equal importance to innovative protection and inheritance-driven development, and shoulder the new mission of safeguarding the cultural heritage of the Yellow River.

China has implemented the Chinese Civilization Exploration Project and major initiatives under the "Archaeological China" program, advancing nearly 20 proactive archaeological excavation projects. Key achievements include the incorporation of the Turghut royal tombs from the Tang Dynasty in Wuwei and the Gedachuan site in Zhangjiachuan into the "Archaeological China" program. The Sijiaoping site in Lixian County was recognized as one of the "2023 Top Ten National Archaeological Discoveries" and featured among Gansu Province’s top news stories of 2024, offering fresh evidence for tracing the origins of Chinese civilization. Under the Yellow River Heritage Conservation and Utilization Plan, 227 cultural preservation projects along the Yellow River basin—including the Maijishan Grottoes and the Wuquanshan Ancient Architectural Complex—along with six memorial hall renovation projects have been successfully completed. This progress has allowed the province to surpass national targets ahead of schedule, achieving a 90% public access rate for provincially and nationally protected cultural heritage sites by 2023, far earlier than the 2030 goal. Additionally, the Intangible Cultural Heritage (ICH) Brand Revitalization Plan has been launched, featuring the establishment of an ICH database, two provincial-level cultural ecological conservation zones, and one national ICH production-based preservation demonstration base. Two national ICH-themed tourism routes were unveiled, enabling comprehensive regional protection and dynamic inheritance of Yellow River cultural heritage.

Adhere to both consolidating cultural identity and enhancing image presentation, forging a new calling card for Gansu's Yellow River stories in the new era.

Focusing on the Yellow River cultural theme, we have vigorously promoted its rich connotations and contemporary value by leveraging stage arts, artistic creations, and cultural heritage exhibitions. We fully implemented the "Eight Ones" cultural brand initiative (eight signature cultural projects), launching premium exhibitions and educational activities related to Yellow River culture. Outstanding artistic works emerged, including Long Opera "Dayu Controls the Floods" and "The Great River Flows East", dance drama "Flying General Li Guang", and documentary "Along the River". Three productions including the musical "Flying Apsaras" were honored with the Five Ones Project Award in the 17th National Spiritual Civilization Construction Campaign. Five museums along the Yellow River in Gansu were elevated to national first-class status. Our exhibitions "China in Brief" and "Silk Road Radiance" respectively won the 2023 National Top Ten Museum Exhibitions Award and Cross-Strait Cooperation Award. Cumulatively, we organized 22,900 Yellow River-themed events and overseas promotion campaigns, recognized over 200 outstanding cultural works, benefiting 107 million participants. These efforts have significantly enhanced Gansu’s Yellow River culture influence domestically and internationally.

Adhere to both the historical dimension and industrial vision, and establish a 'new highland' for the Yellow River Cultural Tourism Belt.

By thoroughly exploring Gansu's distinctive Yellow River historical and cultural characteristics and implementing integrated cultural-tourism development strategies, we have enhanced both the quality and efficiency of Yellow River culture and riverside industries. We've launched 40 tourism routes under eight Yellow River cultural themes, creating iconic brands like "Mother of the Yellow River". Cultural performances such as and have debuted to acclaim. Nighttime cultural and tourism consumption clusters like Lanzhou Old Street and Linxia's Thirteen Lanes & Eight Districts, along with tourism leisure blocks and industrial bases, have been successively established. Major projects including Tianshui Bailucang International Cultural Tourism Resort have settled in Gansu. Notably, Lanzhou's "Night Cruise on the Yellow River" route was selected as a national exemplary water tourism route. Linxia Geopark achieved UNESCO Global Geopark status, while Zhagana Village in Gannan was listed among UNWTO's "Best Tourism Villages". Gannan's Yeliguan Scenic Area attained National 5A-level tourist attraction status, with Linxia's Fatai Mountain Ski Resort and Yongjing's Liujiaxia Tourism Resort recognized as national-level vacation destinations. Twenty-five villages and four towns earned national rural tourism key village/town honors, while ten projects including Lanzhou's Ink Danxia were showcased at the National Cultural and Tourism Industry Development Conference. These achievements accelerate the development of Gansu's section along the Yellow River Cultural Tourism Belt.