In recent years, the Provincial Department of Culture and Tourism has adhered to the principle of "promoting tourism through culture and showcasing culture through tourism", building an integrated development ecosystem of "culture and tourism +" and "+ culture and tourism". By empowering various industries through cultural and tourism initiatives, it has fully unleashed the comprehensive multiplier effect of the cultural and tourism sector. In the first five months of this year, the province saw a 10.2% increase in tourist visits and a 15.2% rise in tourism revenue, demonstrating the growing driving force of the cultural and tourism industry. Recently, a relevant official from the Gansu Provincial Department of Culture and Tourism?responded to media inquiries regarding some of the efforts made to advance "culture-driven tourism and tourism-enhanced culture".

Question: What specific measures has Gansu Province taken to leverage sports events as a driving force in building distinctive brands?

In recent years, Gansu Province has continuously strengthened its event-driven strategy to build distinctive brands. The province has fully launched the "Travel with Sporting Events" campaign to boost consumption, meticulously developed premium events such as the Lanzhou Marathon and Jiayuguan Great Wall Marathon, and organized over 60 professional sporting events, including the "Kongtong Cup" National Traditional Wushu Invitational Tournament and the 5th Gansu Provincial Mass Fitness Games. These initiatives leverage the leading role of sports events to promote the integration of sports and tourism, fostering new growth points for cultural and tourism consumption. Additionally, Gansu has planned the 2025 Summer Cultural and Tourism Consumption Season, collaborating with cities and prefectures to host 287 unique promotional activities across 2,382 sessions, such as "City of the Yellow River: Wellness & Summer Retreat" and "Virtuous Kongtong · Beautiful Pingliang." In partnership with Sinopec Gansu Petroleum and Gansu Cultural Tourism Industry Group, the province has introduced benefit-sharing measures like "Cultural Tourism Annual Pass: Explore Longyuan" and "Sinopec Supports: Discounted Gansu Travel," distributing cumulative subsidies exceeding 95 million yuan and driving over 4.2 billion yuan in peripheral industry consumption.

Question: What measures have been taken to develop distinctive tourism products?

Answer: In terms of developing characteristic products, Gansu's cultural and tourism sector has enriched and expanded such products as study tours, red tourism, health and wellness vacations, outdoor sports, and ecological leisure. It has also extended the development of new business forms including low-altitude tourism, event tourism, virtual tourism, and night economy, while vigorously promoting models like "scenic spots + performances", "intangible cultural heritage + cultural and creative products", and "camping + night tours". In giving play to the leading role of brands, in recent years, 2 new national 5A-level tourist attractions, 2 national-level tourist and leisure blocks have been established; 6 museums have been upgraded to national first-class museums, bringing the total number to 10. The Liujiaxia Tourist Resort has been upgraded to a national-level tourist resort, the Linxia Geopark has been included in the World Geopark list, and Zhagana Village has been awarded the title of World's Best Tourism Village.

Question: What achievements have been made in terms of investment promotion?

The cultural and tourism sector in Gansu has vigorously carried out the initiative of "attracting large, strong and leading enterprises". It has planned over 1,000 key cultural and tourism projects in such areas as the construction of the Hexi Corridor National Heritage Route, the red culture protection and inheritance zone, and the Gansu section of the Yellow River cultural tourism belt, driving the development of the entire industrial chain. In the first five months of this year, cultural and tourism departments across the province carried out 485 investment promotion negotiations and promotion activities, signed 173 projects with a total contracted amount of 25.142 billion yuan, a year-on-year increase of 75%. A total of 705 key cultural and tourism projects were implemented, with an actual investment of 8.149 billion yuan completed, a year-on-year increase of 34.69%.

Question: What results have been achieved in cooperation with neighboring provinces and regions?

Gansu's cultural and tourism sector has strengthened cooperation with neighboring provinces, improved mechanisms for mutual tourist source sharing, route connectivity, and joint market development, and promoted new progress in the construction of the Yellow River Cultural Tourism Belt, the West Ring Train Tour, and the Gansu-Qinghai Grand Ring Route, among other initiatives. It has organized conferences on cultural and tourism integration and financial empowerment. The "Three-Year Doubling Plan" for cultural and tourism enterprises has been implemented to increase the industrial proportion. Two enterprises and four projects have been selected into the national key cultural export enterprises and key projects. At the same time, it has actively participated in the National Tourism Commodity Competition, held the provincial cultural and creative competition, and built themed shopping zones of "Ruyi Gansu · Cultural and Creative Experience Store". In the first five months of this year, the sales of cultural and creative products exceeded 159 million yuan, injecting new vitality into the integrated development of culture and tourism.