On April 15, the Ningxia Cultural and Tourism Resources Promotion Event was held in Lanzhou, the "Golden City," under the theme "Star Hometown · Magical Ningxia · Hand in Hand with the Golden City," celebrating a grand cultural and tourism gathering with Gansu. Nearly 300 representatives from key cultural and tourism enterprises of both provinces gathered to discuss cooperation plans. The hosting of this promotion event marks a new stage of deepened cooperation, mutual benefit, and integrated development between the cultural and tourism sectors of Gansu and Ningxia.

In recent years, the cultural and tourism departments of Gansu and Ningxia have adhered to the collaborative principle of “resource sharing, policy synergy, and industry integration.” By consolidating their strengths, they have jointly developed multiple cross-provincial premium tourism routes, promoted interconnected transportation networks and shared tourist flows, and gradually established a new cultural and tourism cooperation ecosystem characterized by "joint product development, shared marketing, and co-branding." Through innovative collaborative models, they have provided replicable success stories for the integrated development of cultural and tourism industries in Northwest China.

It is reported that the two provinces will further deepen the cooperation mechanism, and continue to make efforts in aspects such as integrating resources to break down regional barriers and achieve optimal allocation; innovating the cooperation mode to explore new cooperation models like smart cultural tourism; and jointly building brands to jointly create a northwest cultural tourism IP with international influence, so as to create more opportunities for cultural and tourism cooperation between the two places.

The successful holding of this promotion conference not only builds a practical cooperation platform for cultural and tourism enterprises in the two regions, but also injects new impetus into the high-quality development of the cultural and tourism industry in the northwest region, creating a new situation of regional coordinated development.