On the morning of July 8th, the Lanzhou Beef Noodle Industry Chain Supply Chain Investment Promotion and Project Signing Event was held in Lanzhou. Business guests, industry experts, and scholars from both domestic and international locations gathered to discuss the high-quality development of the Lanzhou beef noodle industry. A total of 54 projects were signed on-site, with a total contract value of 5.771 billion yuan.

At the event, 54 projects were signed on-site, covering aspects such as expanding the beef noodle market overseas, pre-packaged sales, and designated slaughtering of beef and mutton within the industry chain supply chain. Lanzhou Jin控 will establish a 1 billion yuan industrial fund in partnership with China International Capital Corporation and China Merchants Capital. This fund will provide comprehensive financing services and other value-added services to high-quality enterprises in Lanzhou's beef noodle industry through methods such as direct equity investment, investment-loan linkage, resource integration, and upstream-downstream resource coordination.

As of now, Lanzhou has over 1,280 beef noodle restaurants with annual sales exceeding 3.5 billion yuan. Local beef noodle brands have opened over 4,300 stores outside the province, with annual sales surpassing 13 billion yuan. Additionally, there are more than 600 stores in over 60 countries and regions. The number of pre-packaged beef noodle companies has reached 26. The industry is continually expanding, with an accelerating pace of international expansion, and has become a prominent "golden brand" for Lanzhou.